Wine MBA - October 2009

Another fantastic group of Wine MBAs, from the Bordeaux Ecole de Management, at the WSET in London.   Amazing Ann, the highly experienced wine professional from California, was teaching a unit on Exporting wines to the US, and kindly asked me back to present Chene Bleu as a case study.  Lively Laura & I tried to make some order out of the Chene Bleu start-up chaos, and were impressed by the numerous and hard-driving questions from this outspoken, vivacious group.  A little glass of our rose' at the end helped put the spreadsheet-talk behind us.